our commitment to diversity, equity, and inclusion.
Events shape society, and we’re dedicated to playing our part to influence and make change. At cred, we’re also committed to celebrating diversity and educating ourselves to create a more equitable and inclusive workplace. Our efforts include:
amplifying diverse perspectives at events.
Since cred was founded in 2015, we’ve been dedicated to ensuring the messaging we put on stage is inclusive and empowering. Every time a cred client steps onto a stage or hosts an event, their stories, and expertise influence the audience, their industry, and the world around us. We recognize the importance of elevating historically underrepresented voices and strive for 50% female representation and 50% representation of underrepresented groups in all events we are involved with as well as our client roster of speakers.
We prioritize working with partners who share our values and are also committed to elevating these voices.
credVoices.
cred has worked to close the equity gap in thought leaders and the events industry since our inception. As we continue to grow, so does our responsibility to address these continued disparities. We are aware that our services may not be accessible to leaders from historically marginalized communities for various reasons. In order to proactively address the gap, we introduced our pro-bono program, credVoices, in 2022.
This pro bono initiative is part of cred's philanthropic commitment to Pledge 1%, donating our time and services to benefit non-profit organizations and underserved communities.
“cred has been an incredible asset to us. We’re so grateful for this pro bono opportunity
and truly pleased with the quality of speaking opportunities they’ve secured for us.”
- Braven Team, 2024 credVoices client
credService.
credService is our company-wide, employee-led initiative dedicated to giving back. Each quarter, our team comes together to support causes and communities that matter to us, whether that’s through volunteering, assembling donation kits, or monetary donations. It’s one of the ways we stay grounded in our values and ensure we’re making a meaningful impact beyond our day-to-day work.
To see credService in action, check out these two blog posts highlighting some of our past contributions to the community: credService H1 2024 Recap and credService H2 2024 Recap.
building an inclusive team & culture.
Our people are our biggest asset, and we strive to have a team that includes diversity in gender, experience, age, race, religion, sexual orientation, and background. We take proactive measures to recruit from underrepresented communities and ensure our candidate pool is reflective of the larger population. Our hiring process is transparent and consistent and we use objective criteria to reduce interview bias. You can learn more about our interview process and how we approach recruiting.
We strive to create a space where every credian feels comfortable sharing their ideas and living out our core value of Speak Your Truth. We empower team members in every role to own their path to growth and encourage personal and professional development through our biannual credReflect process, weekly manager check-ins, and through quarterly professional development opportunities. We also invest in ongoing trainings, including those that highlight diversity and inclusion. You can learn more about our approach and commitment in our blog post around Building a Diverse and Inclusive Workplace.
